Other Resources. Marketing Research Supplemental Download Site, 4E Malhotra, Birks Wills ISBN-10.Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted.The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes.
All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. File sizes: 24.65 MB. ![]() ISBN-13: 87273725862 2012. Pearson. Paper, 1080 pp Published 17 Jul 2012 This item is out of print and has been replaced with. Please contact your if you are using this product and need instructor resources. Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Features Marketing Research offers clear explanation and discussion of concepts, a wealth of European and international case material and provides both student versions of SNAP and NVivo software, video cases and many other enhanced online resources, on the books companion website at This fourth edition addresses the challenges and opportunities faced by the marketing research profession from digital and social media developments. It illustrates how researchers are changing existing research techniques and developing new techniques. Detailed insight into these issues has been supported with the addition of a new co-author, Peter Wills. Defining the marketing research problem and developing a research approach 3. Qualitative research: in-depth interviewing and projective techniques 9. Measurement and scaling: fundamentals, comparative and non-comparative scaling 13. Data integrity 18. ![]() Malhotra is Professor Emeritus, College of Management, Georgia Institute of Technology, USA. He has consulted for business, nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management, Asia Best B-School Award. Birks is a Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research. Peter Willsis the Chairman of Snap Surveys who are based in the UK and the USA. He is an Honorary Fellow at the University of Winchester and the Chairman of the Association for Survey Computing, the worlds leading society for the advancement of knowledge in software and technology for research surveys and statistics. Backcover Copy Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Marketing Research Supplemental Download Site, 4E Malhotra, Birks Wills ISBN-10. ISBN-13: 893 2013. Online. Live isFirstMoreInfoLinkRenderedfalse isSecondMoreInfoLinkRenderedfalse caseVariablefalse chkOnlineProducttrue chkCategoryInListtrue chkCategoryNotInListfalse answerBookRest pathProductBeanstatusCode14 productCategory30 pathProductBeanuopsTitleStatCd productPrice tabIdELA isBuyablefalse PropertiesDataResultPearsonRootProductBeansourceCodeUK.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |